Typography used in Primo’s identity by Jim Kennelly.

Question

I've identified the headlines as Acme Gothic by Mark Simonson, just not sure about the supporting sans used. It seems like they belong in one superfamily.

Answer 1

CAL. and PRIMO’S DELICATESSEN seem to be Ballinger Xtra Condensed Medium.

FRESH FOOD DAILY is proving a bit harder to pin down—Maybe Spezia Extended?

Comments

Ballinger looks to be correct, the apostrophe matches.

As for Spezia, its close. Here is another use of that extended typeface (sorry about the quality, its cropped from a larger image)

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The unusually high crossbar on the f should be an identifying factor, but still no luck.

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Aktiv Grotesk Extended is also similar, but also not quite a match.

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Yes, Aktiv Grotesk Extended is really close.

Answer 2

Well, now I feel stupid.

 

Jim Kennelly was kind enough to respond to an email, and ID'ed the wide sans serif as Benton Sans Wide. But I'm not seeing a single story g as an alternate in Benton Sans, and doesn't the posted sample have equal lenght horizontal strokes on the E and F, while Benton's are uneven?

 

The high-waisted t and f are there, but the a is also not a match.

Comments

The bottom strokes of the E and L have an angled terminal, too. This is not Benton Sans Wide, unless he did a bunch of customization.

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Activ Grotesk does have the angled terminals—and it works for the thin upper- and lowercase copy on the menu as well.